UltraViolet (UV) is a digital rights authentication and cloud-based licensing system that allows users of digital home entertainment content to stream and download purchased content to multiple platforms and devices. UltraViolet adheres to a “buy once, play anywhere” approach that allows users to store digital proofs-of-purchase under one account to enable playback of content that is platform- and point-of-sale-agnostic.
UltraViolet is deployed by the 74 members of the Digital Entertainment Content Ecosystem consortium, which includes film studios, retailers, consumer electronics manufacturers, cable TV companies, ISPs, network hosting vendors, and other Internet systems and security vendors, with the notable exceptions of Disney and Apple.
Content consumers create a free-of-charge UltraViolet account, either through a participating UltraViolet service provider, or through the UltraViolet website, with six users allowed per household. An UltraViolet account provides access to a Digital Rights Locker where licenses for purchased content are stored and managed irrespective of the point of sale. Downloads will be interoperable once the UltraViolet Common File Format (CFF) is released. The account members may register up to 12 shared devices for playing downloaded CFF files. Once downloaded, an UltraViolet CFF can be copied between devices, stored on physical media (e.g. DVDs, SD cards, flash memory) or cloud services, and can then be played on any UltraViolet player registered to the household account, but it will not play on devices which are not compatible with UltraViolet CFF. Files can also be streamed over the Internet to an unlimited number of devices, depending on the content license rights held by the streaming provider. Up to three streams can be simultaneously transmitted. CFF Compatible devices will include set-top boxes as well as Internet-enabled devices such as computers, game consoles, Blu-ray Disc players, Internet TVs, smartphones and tablets.
The DECE includes as its members the parent divisions of five of the “Big Six” major film studios as well as “mini-major” studio Lionsgate:
Sony Pictures Entertainment
Paramount Motion Pictures Group
Warner Bros. Entertainment
Fox Entertainment Group